OVERVIEW
What is Impact?
Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking…
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Community Pulse
This data may not include a representative sample of users. Learn more about cherry-picking and how TrustRadius removes selection bias from trScore.
Review Scores
| Score | Percentage |
|---|---|
| 9-10 | 25% |
| 7-8 | 55% |
| 5-6 | 5% |
| 3-4 | 0% |
| 1-2 | 15% |
Reviewer Sentiment
Reviewer Pros & Cons
PRICING
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Would you like us to let the vendor know that you want pricing?
97 people also want pricing
Alternatives Pricing
PRODUCT DETAILS
- About
- Competitors
- Tech Details
- FAQs
What is Impact?
Impact's Partnership Cloud automates every stage of the partnership lifecycle from discovery, recruitment, onboarding, engagement, and optimization of all types of partnerships.
Impact Radius is an affiliate marketing suite, tracking, and tag management system from the company of the same name in Santa Barbara, California. This feature stuffed platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.
Founded in Santa Barbara, CA in 2008, Impact has grown to over 750 employees and twelve offices across the United States, Europe and Asia.
** Formerly Impact Radius
Impact Screenshots
Impact Video
COMPARISONS
Compare with
REVIEWS AND RATINGS
(35)
TrustRadius Insights
Business Problems Solved
Users have found Impact to be a valuable tool for growing their resume services division by partnering with affiliates who have audiences seeking new employment. With Impact, they are able to easily find and bring affiliates onto one platform, streamlining the process of managing affiliate partnerships. The detailed analytics provided by Impact have been instrumental in tying purchases directly back to advertising efforts, allowing users to track the effectiveness of their campaigns and make data-driven decisions.
Another key use case of Impact is as a publisher, enabling users to create an affiliate site that advertises specific products in the credit industry. This allows them to quickly monetize their blog and generate revenue through affiliate commissions. The platform offers a simple-to-use dashboard interface for managing affiliate partners and advertorial assets, as well as tracking performance metrics. Users appreciate the convenience of being able to choose the brands they want to work with and having immediate access to brand assets like banner ads and email copy.
In addition, Impact has gained recognition in the field of affiliate and influencer marketing, being used by many organizations for years. Its reputation stems from its ability to facilitate easy collaboration with global offers and advertisers, as well as providing comprehensive competitor analysis and social listening tools for brand enhancement. Furthermore, users have found Impact to be an effective solution for managing clients and advertisers in the affiliate marketing space.
Overall, users appreciate how Impact simplifies their affiliate marketing efforts by providing features such as organizing and tracking clicks, CTR, sales commission, and customizing links. It serves as a central hub for all their affiliate links across different industries, making it easier to manage programs and drive traffic to their websites. Moreover, the automation of manual workflows and tracking of referral links for affiliate payments has been particularly valued by users.
Pros
Intuitive Admin Dashboard: Users have consistently praised Impact's easy-to-use admin dashboard, with many stating that it allows them to effectively manage their affiliate programs and track performance metrics. The intuitive interface has been highlighted by multiple reviewers, indicating that it provides a convenient and user-friendly experience for navigating and utilizing the platform.
Wide Variety of Advertisers: Reviewers have commended Impact for its vast variety of advertisers available on the platform. This feature has been mentioned by several users, suggesting that it offers affiliates a wide range of options to work with and promote. The diverse selection enhances opportunities for affiliates to find suitable partnerships and maximize their earnings.
Responsive Customer Support: Many users have expressed appreciation for Impact's fantastic support, highlighting the helpfulness and responsiveness of the customer support team. This positive aspect has been emphasized by multiple reviewers, underscoring the importance of reliable and responsive customer support in ensuring a positive user experience.
Cons
Lack of Customer Support: Several users have expressed frustration with the lack of response and support from the Impact team. They have mentioned that their concerns were ignored for an extended period, despite reaching out to multiple points of contact.
Low Quality Affiliates: Users have found that most inbound leads in the marketplace were of questionable quality, leading to disappointment. This has resulted in a negative impact on their overall experience with Impact.
Tedious Onboarding Process: Many users have felt that the onboarding process could have been better covered in a video format, as they found it tedious, disjointed, and unorganized. Additionally, they mentioned that it took longer than expected to complete the onboarding process.